Standard Size Banner Ads

These are the standard banner ad sizes in pixel. The width dimension is stated first, followed by the height dimension.

728x90 Leaderboard
468x60 Full Horizontal Banner
234x60 Half Banner
120x90 Button Banner
120x60 Button Banner
88x31 Micro Button
125x125 Square
250x250 Square
300x250 Medium Rectangle
336x280 Large Rectangle
160x600 Vertical Banner
120x240 Vertical Banner
120x600 Vertical Banner

The 468x60 is a common horizontal banner that is often seen at the top and bottom of pages. The half banner is exactly half that size. The 88x31 ad is often used as buttons in affiliate pages. The 120x240 and the 120x600 vertical banners tend to fit nicely in sidebars. If you want a larger version, there is the 160x600. Then there are the square or nearly-square ads that is commonly embedded within articles: 250x250, 300x250, and 336x280.

In the next lesson, we will create the 468x60 banner.