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Customizing the Title tag in ZenCart

One of the best things you can do to enhance SEO of the site is to customize the site's title tag with your site's title and a tagline that contains search keywords that you want to optimize for.

So customizing the title tag of the site is a must.

As you can see,

customize this title in ZenCart

the default title tag is "Zen Cart!, The Art of E-commerce".
We change this to a text that is appropriate for your site in the file...

includes/languages/english/meta_tags.php

Or if you are using custom templates, then it would be

includes/languages/english/yourtemplate/meta_tags.php

where "yourtemplate" is your custom template.

At the very least, change the TITLE, SITE_TAGLINE, and CUSTOM_KEYWORDS as shown...

customize the title tags in ZenCart

You can customize the tags for the other pages of your site by altering the item further down the page.

If you need more control over header of your webpages, you can customize

includes/templates/yourtemplate/common/html_header.php


where "yourtemplate" is your custom template.