John Battelle, author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" interviews Google Co-Founder Sergey Brin at Web 2.0 summit in San Francisco on October 2009.

The interview was a bit short because Sergey didn't respond to the invitation until a bit late. But the interview did touched on questions and topics such as what Sergey thinks of Bing (Microsoft's search engine, the attempt to digitize the world's book, and problems with Chrome (Google's browser) for the Mac. Sergey says that internet advertising is very efficient and that the rates should be going up.