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By default, Wordpress uses query string parameters in the URL to retrieve the various post pages. That is the tail part of the URL that contains "?", "&", and "=" symbols in the URL. This works, but is not consider "search-engine-friendly". Search engines may not look at the URL query string parameter.
A better way is to have "search-engine-friendly" URLs that has keywords of your post title in your URL instead of those query string parameters. Fortunately, Wordpress has this search-friendly url functionality built-in. You just have to turn it on...
1. Go to Wordpress Admin.
2. Click Settings -> Permalinks
3. Under Common settings, select "Day and name" or "Month and name". Since these URL will have a varient of the post name in the URL, they are decent Search-Engine-Friendly SEF urls.
4. Or better yet, I like to select "Custom Structure" and enter "/%category%/%postname%/" (without the quotes) into Custom Structure field. That way I get the category name as well as the post name into the URL.
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