• Lesson Index:
• Overview
• Basic
• Google Toolbar and PR
• Alt and Title
• Funny Names
• Google Dance
• Googlebot
• Google Sandbox
• Trust Rank
• AdSense
• Google Ads
• Google Search
• AdSense for Content
• Earning Reports
• Channels
• Policies
• Filter Ads
• Promotion
• Keyword Optimization
• Information Rich Pages
• Link Exchanges
• No Tricks
• No Spam
• Web Forums
• Web Directories
• Other Ways
• Checking Up

Google Loves Information Rich Pages

If you do some searches in Google, you will find that it rarely brings up splash pages, entry pages, or flash screens that don't have much text. The top results are often pages with a lot of information-rich text because that is what Google is thinks that searchers are looking for -- information.

To test if your page is information-rich, use your browser to do a "view source" on the page because that is what Google sees. It doesn't see how graphically appealing your page is or its nice color schemes. Breifly scroll through the source code. What does it look like? Is it is jumble of HTML code? Or can you see a paragraph or two of human readable text?

If it is the former, it might be worth considering to add a paragraph or two of text. And as mentioned in the previous lesson, try to embed your keyword phrases in those paragraphs. You should also know that search engines give higher weight if it finds these text higher up in the source code.

Of course, you have to use your own judgement in your particular situation. If your page is a home page, then you need it to be visually appealling as well and can not always have it filled with text. So it is a balancing act.

Next

Learn about Link Exchanges in the next lesson.